In this post, you’ll discover 101 ways to grow your business with an online booking system.
Imagine Booking An Appointment With Yourself
If you own a service business, you’ve likely found that managing appointments is a huge time waster.
Most of your customers, if you asked them, would also say that a manual booking system (back and forth emails or phone calls to settle upon an appointment time) is archaic and an inconvenient waste of their precious time. Your customers much prefer to use an easy-to-use online booking tool like BookOm.
Imagine you are booking an appointment with yourself…
The first thing you do is check your calendar.
When checking your schedule, you look for blank spots to fit the appointment in.
You then pick up the phone and are forced into small talk, only to find out that “you” are not available at the time you picked.
So you stay on the phone while struggling to find out your other available time slots in your calendar.
After a bit of back and forth, you get a time slot that works for both of you.
Finally, you add that appointment to your calendar, along with a reminder as a backup.
Phew! And breath. You feel irritated because 15 minutes of your time have gone forever.
What should be straightforward turns out to be a time-consuming and irksome task, that you probably won’t want to repeat in the future.
The bad news is that the above scene is the “best-case scenario” if you have a manual booking system. Why? Well, because if you weren’t able to pick up the phone, the customer is almost certainly lost forever. Not to mention the hassles for the customer of rescheduling. They would have to go through the whole process again!
100% Free For 365 Days
BookOm is 100% free for the first 365 days. No credit card information is required. No obligation.
You get full access to all the features for one year. Test it out risk-free without spending any money, and reinvest that savings to grow your business (e.g. buy SocialPilot to streamline your social media marketing).
Save 324 Hours Per Year
Think about how much time you and your staff currently spend sending emails and taking bookings over the phone. If you have an old-school, manual booking system (prospects have to call or email you to make the booking), you will be wasting far more time than you realise.
If you were brave enough to do a time and motion study (collect and analyse your work data), you’d smack your palm to your forehead and make a “Doh” sound like Homer Simpson because the amount of time wasted would be staring you in the face.
Studies show that the average service business takes 27 bookings per week (just over 5 a day for 5 days).
Each booking, if the business isn’t using an online booking tool like BookOm, uses up 15 minutes of time (taking the phone call, back and forth emails, etc).
Let’s do the math…
27 bookings per week x 15 minutes per booking = 405 minutes per week = 1620 minutes per month.
1620 minutes = 27 hours.
27 hours per month x 12 months = 324 hours saved per year!
You’d save 324 hours per year!
If you have another member of staff, who also has 27 appointments per week, your business would save 324 hours x 2 = 648 hours saved.
You can reallocate all this saved time to growing your business.
An online booking tool like BookOm will not only save you 324 hours per year of menial tasks because they’ll be automated, it will also help reduce no-shows by up to 90%, meaning that you’ll get the maximum return for your efforts.
Create A "Work With Me" Page On Your Site That Includes Information About Each Of Your Services & Use The Booking Page Widget
With BookOm you get your own booking page, which acts as a mini-website. If, however, you have a website, it’s a very good idea to create a page with information about your services.
Below are some examples of what you could call the page:
- Work With Me
- Schedule
- My Schedule
- Appointments
- Book An Appointment
- Services
- My Services
- Book A Lesson
Once you’ve set up the page on your site, all you have to do is copy and paste your booking page widget (HTML) into the page.
The good thing about setting up this page on your site is that you can add more information about each of your services. You can add all your services to one page, or add a new page for each of your services.
50% Increase In Sales
Data shows that small businesses can increase their sales by 50% or more by adding an online booking system like BookOm to their website, or by using the booking page URL.
90% Of People Make Online Bookings
Data shows that over 90% of people make their bookings online (verses by email or picking up the phone). That’s a huge percentage and reveals why having an online booking system like BookOm is the single best marketing decision you’ll ever make for your business.
73% Of People Prefer To Make Online Bookings
Data shows that over 70% of consumers have said that they would prefer to book an appointment online, then have to send an email or pick up the phone. That’s a huge percentage and reveals why having an online booking system like BookOm is the single best marketing decision you’ll ever make for your business.
40% Sales Occur After Hours
Data reveals that 40% of online bookings occur after hours. That means 40% of your prospective customers won’t book with you if you don’t have an online booking system.
4% No Shows
Data reveals that 4% of appointments will be the dreaded “no shows”. They won’t show up either because they forgot or because they’re busy doing something else. That means if they haven’t paid for the appointment using your online booking system, you’ll never see that money.
10% Increase In No Shows For Each Week The Appointment Is Booked In Advance
With each additional week booked further in advance, the appointment is 10% more likely to result in a no-show.
That’s why having an online booking system to send automated reminders is so vital for your business.
If you had to do this manually, you’d almost certainly forget because as a business owner you’re juggling lots of tasks. Why juggle a task that can be automated by an online booking system? Why clutter your mind with another task when you don’t have to?
90% Reduction In No Show Rates If You Send Automated Reminder Emails
Sending an automated email reminder for an appointment reduces the no-show rate by 90%.
31% Of Prospective Customers Would Be More Likely To Choose A NEW Service Provider If They Offered Online Booking
31% of prospective customers would be more likely to choose a new service provider if they offered online booking. So, it’s even more important to have an online booking system if you’re a new business, but many new businesses don’t realise this, which is money down the drain.
Video Conferencing Integration
Due to Covid, a key part of an online scheduling tool like BookOm is digital meetings.
In these make-or-break times, so many businesses have adopted virtual appointments to keep afloat and to go from survive-to-thrive. BookOm comes with Zoom integration, which means your bookings and meeting links are automated.
Gone are the days when you would have to book an appointment and then manually re-enter everything again in Zoom.
Sometimes it really is the small things in life that make all the difference. Being able to automatically send out your online meeting links when a customer books, will save you a lot of additional work.
Reduce Back-and-forth Emails
Online Payments
With an online scheduling tool like BookOm, you can enable full or partial online payments for customers, using built-in integration with payment gateways such as Paypal and Stripe.
Collect Payments Ahead Of Appointment
Collect payments ahead of your appointment and minimise losses due to no-shows. Avoid awkward payment follow-ups. You can collect a deposit or partial payment, too.
Cashflow is king.
Nothing in your business if more vital than cashflow. The number one reason a business fails is due to negative cash flow. I think it’s important to give a definition.
“Cash flow is the money that’s FLOWING in and out of your small business. A POSITIVE cash flow means more money is coming into your business than going out. A NEGATIVE cash flow means more money is going out of your business than is coming in.”
It’s vital to keep cash flowing into your business, and that’s exactly what an online booking system is designed to do. Mr. or Mrs Prospect comes to your site, looks through your services, chooses one, and makes a payment. If you have an online booking system, you receive that money immediately. That’s good cash flow management.
If, however, you allow the people booking onto your services to “pay later”, you have two problems. The first problem is that you’ve received no money, you have no cash flow. The second problem is that you’re relying on the customer paying you later, but a percentage of them won’t because 4% will “no show”. That’s 4% of your yearly income down the drain.
Fast Checkout
BookOm has a simple basket system that makes it easy to select services, and details can be saved to make checkout even faster next time. This is very important for growing your business.
If the checkout is slow and/or confusing you will lose a lot of business.
Retaining Existing Customers
Having an online booking system will help you retain your existing customers because you’ve made it so easy for them to book your services. If, however, you make it hard for your customer, they are more likely to churn, and fall into the arms of one of your competitors.
Automatic Billing
With BookOm, any recurring fees or memberships can be auto-billed. That means you never have to worry about reminding clients or collecting payment.
Test New Services Quickly
If you have an online booking system, you can do something that is super important for all small businesses.
You can test a new idea for a service or event simply by putting it on your online booking system, and doing a bit of marketing (e.g. emailing your past clients using Aweber).
If people buy, that’s thumbs up from your customers. And if they don’t buy, it’s a thumbs down, but hey that’s no big deal because it was only a quick test. You can remove it, and try another service or event. You can test services and events like this until the cows come home.
Add Lots Of Services
Add lots of services to your Booking Page!
For example, below are 11 services that a golf pro could offer:
Complete Game Overhaul 1hr 30 mins
One-To-One analysis of all areas of the game.
30 Minute Swing Analysis Lesson – Adult/Senior
One-To-One analysis/teaching of long game swing, including follow up email.
1 Hour Swing Analysis Lesson – Adult/Senior
One-To-One analysis/teaching of long game swing, including follow up email.
3 x Swing Analysis Lessons
3 x 1 Hour One-To-One analysis/teaching of long game swing, including follow up email.
6 for 5 Swing Analysis Lessons
6 x 1 Hour One-To-One analysis/teaching of long game swing, including follow up email, for the price of 5. Saving £32
3 x 30 Minute Swing Analysis Lessons
One-To-One analysis/teaching of long game swing, including follow up email.
6 x 30 Minute Swing Analysis Lessons
6 x 30 Minute One-To-One analysis/teaching of long game swing, including follow up email.
9-Hole Playing Lesson
Lesson playing the course, with follow up email.
1 Hour Swing Analysis Lesson – Junior Under 18’s
One-To-One analysis/teaching of long game swing, including follow up email.
30 Minute Swing Analysis Lesson – Junior Under 18’s
One-To-One analysis/teaching of long game swing, including follow up email.
9-Hole Playing Lesson – Junior Under 18’s
Lesson playing the course, with follow up email.
Customers Expect To Be Able To Pay Online
When I first started teaching yoga in 2010, almost all of the income was taken in cash when my students arrived in class.
Now, in 2021, almost all of the income is taken by card online using an online booking system.
The convenience of being able to pay quickly and easily via a mobile device or computer is appealing to most customers so if you aren’t offering the “pay online option”, you run the very high risk of the prospect going to your competitor.
One of the most significant benefits of using an online booking page is that forcing prospective customers to pick up the phone or email you, to book your service will result in significant business loses (they’ll just go to your competition who has an online booking system). The reason is that people are so busy these days, and they have almost zero tolerance for delay.
Customers Expect To Be Able To Pay Online 24/7
Most people cannot book your services during their working hours by phone.
They are more likely to book when they get home or at the weekend. Your online booking system is working for you 24 hours a day, 7 days a week. That means you don’t need to answer the phone or reply to emails. Studies reveal that the busiest time for “sales online” is on Sunday evening (when you’re unable to take phone calls or reply to emails).
If you’re old-school and don’t have an online booking system, then you’d miss all those Sunday bookings. If your prospective customer can’t book the service they want from your website, they’ll go to your competitor’s site.
Data reveals that 35% of clients make appointments outside of business hours, and 40% of online bookings occur after hours. Those numbers should be setting off alarm bells at the importance of an online booking system for your business.
Online Payments Reduce No-Shows
Once a customer pays for your service or event with their hard-earned money by using your online booking system, they immediately become highly motivated to attend, and you don’t have to worry about getting paid if they don’t follow through!
Book Services 24 Hours A Day
Everyone now has a smartphone in their pockets at all times.
That means people are searching for, and booking services and events 24 hours a day. Anyone with an online business knows that Sunday evenings are almost always when the most “sales” happen.
If, however, you don’t have an online booking system, you can kiss that sale goodbye, and hand it over to your competitor (who has got an online booking system). So, while you’re binging on Netflix on a Sunday evening, your business is bringing in money.
Upselling Using Service Extras
BookOm allows you to offer additional services during the appointment process to your prospective customers.
With this feature, customers can select any extra service when making a booking. For example, if you’re giving a one-to-one yoga session, you could sell yoga mats, yoga belts, and bolsters as “extras”. Or they could purchase a gift card.
Upselling Within The Automated Emails
BookOm allows you to send automated email messages to customers (e.g. reminders). Within the signature at the bottom of the emails, you could offer additional services as a P.S. statement (see an example below).
P.S. For a limited time you can have 6 one-to-one yoga sessions with me for the price of 5. Find out more here: [link to your online booking form].
Upselling Within Your Email Signature
Most businesses get lots of emails on a daily basis. That’s why the email signature is so important. Make sure it includes a call to action for one of your services (e.g. a special limited time offer) and a link to your online booking page.
Offer Memberships
This is the quickest and easiest way for your business to get lots of guaranteed cash flow for the year. Most service businesses can offer some kind of membership. For example, a Tarot Reader could give a membership that includes 6 readings per year.
With BookOm’s recurring payment feature, you can offer unlimited membership options.
Gift Card
BookOm allows you to create Gift Cards that customers can purchase. Customers will be able to pay for appointments using their Gift Card balance when they book. Your customers can ask family members to purchase Gift Cards from your site (e.g. for their Christmas present).
Series Of Customised Reminders
When a customer books one of your services using your online booking tool, they’ll get a series of customised reminders by email. You can set up as many of these reminders as you want (they’ll be sent to the customer and you…because you’ll need reminding as well).
Both the reminders and the confirmation email messages will include the option to reply, change, or cancel the appointment. That saves you time to concentrate on growing your business!
Save Time Through Automation
A good online booking system like BookOm automates the admin.
The payment is taken without you doing anything, the followup email is sent to the customer without you doing anything, the reminder email is sent to the customer without you doing anything.
It’s all automated!
All you have to do is show up if it’s an appointment, or to the event.
Any time that you don’t have to spend doing admin, is time you can spend growing your business (taking appointments and hosting events).
Discount Codes Are Proven To Increase Sales
Discounts are proven to encourage more sales and higher conversion rates, but they a nightmare to administer manually. With BookOm’s discount code feature, you can provide unlimited coupons for each service you provide and will keep track of them for you.
If you had to do this manually you’d have to waste time and effort fiddling around using a spreadsheet, calendar, and calculator. That’s time you could have spent growing your business.
Add A Human Touch & Increase Conversions For Your Services With A Team Page
Adding a “team page” with the booking widget will help increase conversions for your services. Why? Well, because it makes you look professional, adds a human touch, and builds trust.
Let people book an appointment with a particular person on your team by placing the booking form or link under the team member’s bio.
Convert More Visitors To Book One Of Your Services With A "Hello Bar" Plugin
Have you seen sites with a banner at the top with a “call to action”?
If it’s a WordPress site, they’re probably using a free plugin called Hello Bar. Once you’ve added the plugin to your site, all you need to do is write the “call to action” message which would be something like:
“Book an appointment with [your name]. Save 20% on your first appointment.”
You’d then set the call to action button (e.g. Book Now) that appears to the right of the message to direct visitors to your booking page.
Expand Your Audience On Facebook
Over 90% of businesses share their services through Facebook. If your customers use Facebook then it makes sense for you to be able to reach them there, and if they can click a link and easily book onto your service then you have tapped into a simple way to grow your business.
And if you don’t want to add the booking form to your website, or don’t have a website, you can simply use the booking link on Facebook to take bookings.
Expand Your Audience On Instagram
Over 50% of businesses share their services through Instagram. If your customers use Instagram then it makes sense for you to be able to reach them there, and if they can click a link and easily book onto your service then you have tapped into a simple way to grow your business.
And if you don’t want to add the booking form to your website, or don’t have a website, you can simply use the booking link on Instagram to take bookings.
Expand Your Audience On Pinterest
Over 50% of businesses share their services through Pinterest. If your customers use Pinterest then it makes sense for you to be able to reach them there, and if they can click a link and easily book onto your service then you have tapped into a simple way to grow your business.
And if you don’t want to add the booking form to your website, or don’t have a website, you can simply use the booking link on Pinterest to take bookings.
Expand Your Audience Via Email Marketing
Over 60% of businesses share their services via email marketing (e.g. using their email newsletter created using Aweber). Email marketing is a simple way to grow your business.
And if you don’t want to add the booking form to your website, or don’t have a website, you can simply use the booking link on the email to take bookings.
No Need For An Expensive Website
It used to be that if you didn’t have a website, you had no chance of making any money online. With the advent of social media and online booking systems like BookOm, that’s no longer the case.
If you don’t have a website, you can simply use the booking link, which is like a mini-website because it has all your services.
That means when you can save money by not investing in a website until your business is more established.
No Need To Chase Clients For Payment
I loathed having to send reminders to my clients to pay me, and they didn’t much like me asking them for money. I’m not alone. Most small business owners hate having to remind their customers to pay them.
When you use an online booking system, all the client chasing stops. Any time that you’re not wasting chasing clients, can be spent growing your business!
Different Time Zones
If you take appointments from people from all over the world, as my partner does, then the dreaded “time zones” come into play. If your customer is in Florida, USA and you’re in the UK, you have to spend time sending emails back and forth to each other to make sure you have the correct “time”.
When you use an online booking system, the time difference is calculated automatically. You have to do nothing. That’s a huge time save and stress reducer.
Look Like A Successful Business
If you don’t have an online booking system, and your competitors do, how do you think your prospects perceive your business? Will they view your business as professional and successful or amateurish and unsuccessful?
They’re far more likely to think you’re an amateur, who isn’t as successful and accomplished as your competitor (who has an online booking system). A good-looking, easy to use online booking system unconsciously inspires confidence in prospective customers.
With BookOm you can customise your booking pages to match the brand you have already established, and even integrate the booking solution directly onto any page of your website. That oozes professionalism, which your prospective customers will be impressed by.
Use Skype For One-to-One Appointments
When you have an online booking system, you can sell online services. One example is using Skype to give one-to-one appointments. If you like this idea, you might also like my 101 ideas for moving a business online.
Use Zoom For One-to-One Appointments
When you have an online booking system, you can sell online services. One example is using Zoom to give one-to-one appointments. BookOm comes with Zoom integration.
If you like this idea, you might also like my 101 ideas for moving a business online.
Track Revenue Via CRM Reports
BookOm has comprehensive reports so you can track your revenue, revenue by staff, customer attendance, and much more. This information is invaluable for your business analytics, which is crucial to growth.
So, BookOm is not only an online booking system, it’s also a CRM tool that gives you get accurate information about all the meetings and interactions with the client. You can use this data for working out efficient marketing strategies, improving organic reach, etc.
Get Sassy With SaaS
The online booking software industry is a competitive SaaS (software as a service) market, and this is advantageous for small businesses with small budgets looking for booking solutions! If you had to create an online booking system, it would cost tens of thousands of pounds, and the same amount each year to pay for the ongoing development.
In order to remain competitive most online booking systems add new features on a regular basis.
BookOm has a team of dedicated developers and also a support team who gather customer feedback which becomes new updates. We are constantly innovating and our whole world is focused on your success. If you’re not successful, we’re not successful.
Staff Login
With BookOm Staff, each staff member can log-in to their own account and manage their personal schedule. The less time you need to spend managing your staff, is more time spent growing your business.
Managing Staff Workload
With BookOm Staff, you can manage your staff’s calendar. Having a system that makes it so easy to manage staff allows you to expand your business by adding more staff.
Allow Customers To Choose A Staff Member
With BookOm Staff, you can allow customers to choose a staff member.
Internal Communication With Staff
Communicating with your customers is only one part of the grow your business equation.
You also need to make sure all your staff members are all singing from the same hymn sheet (working as a well-oiled team), especially when you’re operating a fully remote business. BookOm‘s online booking system has time-saving staff communication features, perfect for making sure your employees stay perfectly organized.
Similar to customer messages, your staff if you have BookOm Staff) will also get a confirmation of booking requests – be it an internal email from you or a customer appointment. But it doesn’t stop there! You can also set reminders so that your staff will never again miss an important meeting.
Online Deposits
With BookOm, you can allow prospective customers to make a deposit (and pay the remainder on the day of the appointment/event). This is very useful if the service is relatively expensive. If they pay a deposit, they are very unlikely to do a no show.
Customer Portal/Login
With BookOm, each of your customers will get their own Customer Portal.
That’s huge for your business. You’ll look professional and wow your customers by providing them with a beautiful platform for managing their account with you. With BookOm, you’ll allow customers to easily reschedule appointments, pay invoices, view gift cards and leave reviews.
Automated Appointment Reminders
With BookOm, you’re able to send automated appointment reminders to your customers, which will drastically minimise the dreaded no-shows.
No need to keep an alarm or manually send reminders to customers.
BookOm also has a feature that quickly adds the service to the customers own online calendar (e.g. Gmail).
Improved Google Ranking With Near Me Searches
In the past few years, Google has seen a huge growth in ‘near me’ searches, to the point that the ‘near me’ searches account for a large portion of all Google traffic. For companies of all types, having a good local presence is now a must.
Having an online booking system like BookOm pays for itself by boosting your local presence on Google.
BookOm makes use of Google Reserve (Google Reserve is a new service that allows users to book an appointment or reservation with nearby service providers directly within the search engine).
Your customers will use Google Reserve to find businesses in their area and book appointments directly from Google search.
Multiple Devices
Online booking systems allow your consumers to engage with your company through multiple devices.
Today, it’s very typical for a customer to see your business while driving, research your company on their smartphone, and then schedule an appointment on their laptop or tablet.
You’re losing out on sales gains if you don’t allow customers to book appointments through any of these devices, which is why BookOm is mobile friendly. The majority of your customers will keep track of their appointments with their smartphone.
Group Appointments
With BookOm you can create group appointments and set the minimum and maximum limits for people in the group.
100% Of People Hate Being Put On Hold
Do you like being put on hold when calling a business up?
Of course, you don’t. No one does.
Not even the wondrous music you hear while you’re on hold is enough to appease you because subconsciously you know that your time is being wasted. With BookOm you have an online booking system that works 24/7 without needing you or any staff to pick up the phone or reply to emails.
No More Inconvenient Office Hours
The inconvenient office hours associated with booking appointments over the phone is almost certainly damaging your business rather than helping it grow. With BookOm you have an online booking system that works 24/7 without needing you or any staff to pick up the phone or reply to emails.
Freedom To Book Instantly With A Click
Your BookOm booking page will give your customers the freedom to book instantly, and at a time that works for them.
Look Professional By Branding Your Booking Page
With BookOm, you can tailor your booking page to your brand. You choose from multiple colours, use your own logo, and customise the booking link that you send to your customers.
Booking Widget To Add To Your Website
So, you might love the idea of the online booking page, but be wondering:
“How am I going to incorporate this into my business website?”
Well, the booking widget makes this super easy. With BookOm, all you do is copy and paste the booking page HTML code into any page of your website. You can add the code to as many pages on your site (or any other site) as you like.
Manage Bookings On The Go
BookOm is mobile-friendly, which means you (and your staff) can view all your upcoming, pending, and completed bookings from your phone.
Schedule Podcast Interviews With Co-hosts & Guests
Most service business owners would benefit from having their own podcast.
Podcasters spend a lot of time emailing their guests—to confirm dates, topics, creatives used for promotions, and even to double-check questions and help prepare answers. What if you could drastically reduce the back and forth by having guests choose a time for themselves?
Well, not only does BookOm let you do that, it even makes it possible for you to conduct your interview online with Zoom integration.
Your Booking Page Automatically Alters Time Slots To Your Customer's Time Zone
With BookOm, you can rest easy knowing that your booking page automatically alters time slots to their time zone. Email notifications also include appointment details in your respective time zones to reduce confusion. That is a huge time saver if you have customers in different time zones.
And guess what, you can use that time saved to grow your business (e.g. creating an e-Newsletter using Aweber).
Use The Booking Page (or Booking Link) Relentlessly As Your Go To "Call To Action"
If you have an appointment-based business, the most important “call to action” for your website is getting visitors to click on a link that takes them to your booking page.
Examples of best practices…
If you write a blog post, include a call to action for your services and a link to your booking page.
On your “home page”, include a call to action for your services and a link to your booking page.
On your “contact page”, include a call to action for your services and a link to your booking page.
On your “about page”, include a call to action for your services and a link to your booking page.
On your “team page”, include a call to action for your services and a link to your booking page.
Within your email signature, include a call to action for your services and a link to your booking page.
Add A Link To Your Booking Page Within Your Email Signature
Within your email signature, include a call to action for your services and a link to your booking page. If you’re not sure how to add an email signature Google “how to add an email signature to Gmail (or Microsoft Outlook, etc)”.
Each time you send or reply to an email, you increase the chances of getting a booking without being annoying and sending a “sales email”. The email signature is an acceptable place to sell your services.
Email signature examples:
P.S. You can book an appointment for [name of your service] at [booking page URL].
P.S. For a limited time you can get a [name of your service] with me for only [discount price]. That’s a [amount of savings] saving. Book now at [booking page URL].
P.S. There’s no time like the present. Book an appointment for [name of your service] at [booking page URL].
Write EPIC Blog Posts, And Place Your Booking Form At The End Of Them As Call To Actions
Writing blog posts is a great way of getting free traffic to your website.
If you spend a long time writing an informative blog post (e.g. this post will take me 30+ hours), then you definitely want to have at least one call to action on the post.
If, for example, you’re a Tarot Reader and you’ve written a blog post about the Thoth Deck, add your booking page (or a link to it) at the end of the post with text saying:
“If you’d like a Tarot reading using the Thoth Deck, book an appointment with me.”
And because you’ve taken the time to write a long, informative article that shows you as an expert in your field, the visitor to your post is much more likely to book an appointment with you.
Write EPIC Blog Posts & Use A Pop-up To Entice The Reader To Book An Appointment With You
Writing blog posts is a great way of getting free traffic to your website.
If you spend a long time writing an informative blog post (e.g. this post will take me 30+ hours), then you definitely want to have at least one call to action on the post.
You can make that call to action a “pop-up”.
If, for example, you’re a Tarot Reader and you’ve written a blog post about the Thoth Deck, install a pop-up plugin (if you use WordPress), with a message like this:
“If you’d like a Tarot reading using the Thoth Deck, book an appointment with me here (link the word “here” with your booking page).
Make sure the pop-up “pops up” at the end of the post. If it pops up at the beginning of the post, the visitor will simply close it without clicking on the link to your booking page.
And because you’ve taken the time to write a long, informative article that shows you as an expert in your field, the visitor to your post is much more likely to click on the link and book an appointment with you.
Keep The Customer's Privacy Intact
An online booking system like BookOm helps customers by keeping their privacy intact because they don’t have to speak to anyone when making a booking. In this day and age of “texting” versus “speaking on the phone” this is a huge reason to use an online booking system.
Reschedule With A Single Click
An online booking system like BookOm helps customers not having to repeat the entire booking process if they need to reschedule. They can reschedule or cancel with a single click.
One Place To Manage All Appointments
An online booking system like BookOm helps you and your staff by providing one place to manage all appointments.
Business Analytics To Track All The Important Metrics
An online booking system like BookOm helps your staff by providing one place to manage the business analytics.
BookOm has comprehensive reports so you can track your revenue, revenue by staff, customer attendance, and much more. This information is invaluable for your business analytics. Business analytics will help you to reduce risks by helping you make the right decisions based on available data. These decisions will help you to improve profitability.
Work, Break, & Block Times
An online booking system like BookOm helps you to configure business hours at the staff and service level. Allow staff to customize availability, break, or block times, and set buffer time between services.
